I was buying a card at a Hallmark store and while I was there I looked for their new same-sex marriage/commitment cards*. Having read about the AFA's call for a boycott of Hallmark, I thought I might buy a few of the cards, but I couldn't find them. While checking out, I asked about them and the person ringing me up said that that store wouldn't be carrying them. Being leery of getting into an argument, I didn't say anything other than "Oh", but a moment later she said "It's the owner's decision", and her face and voice seemed to me disappointed or apologetic.
*I failed to find anything about the cards on Hallmark's own site.